WEZONE, the Largest CrossFit Chain in Madrid, is the perfect mix of a solid business model and continuous innovation. The first two boxes opened in 2019 and WEZONE has since grown to eight locations across the city and it counts with a team of over 32 coaches from all around the world. With a well-defined business structure, a career development program for coaches and an app to keep more than 2,000 members connected as a community, WEZONE is more than just a gym — it is a business case.
My Drop-in Experience
Three hours of layover between Barcelona and Paris .
Why not squeeze in a drop-in?
My AI travel buddy recommended WEZONE because of its reputation in the Madrid CrossFit scene. I chose the Embajadores location, less than 2 km from the central train station. Perfect! Off I went — me, my backpack and Zucca (my dog) to check if ChatGPT once again was right.
Arriving there before the 12:30 WOD, I spotted two chicos working out together. They were not only spotting each other but also encouraging and pushing one another to go harder. Such a beautiful scene.
I introduced myself, told them about wodworld.com project and they immediately agreed on a “5min AMRAP” interview to share a bit about their CrossFit journey in Spain.
Double trouble: Coach Ramon and Coach Pablo. Yes, two coaches.
Ramon, from Venezuela, was coaching my class — a true character! Every movement explanation came with a joke and even though my Spanish is far from perfect, I laughed during the whole class.
Pablo, from Argentina, has been doing CrossFit for 12 years. Hermano full of charisma and good vibes.
🎥 Catch the best moments of our chat in the link below.
Warm-up
Honestly? Not needed.
2 km from the station, Zucca (22 kg), my backpack (23 kg) > me (53 kg).
I got there already warmed up.
Strength
Paused back Squad 4×5 @60% RM
Well, not back Squad… sentadilla! Such a lovely way to say squat.
“Drop your cadera below the knee!”
WOD
Buddy WOD- go you go
Ramon: “Pick a team name that is NOT the first syllable of your names.
Be original, porfa!”
8 rounds
10/8 Thrusters
10 Burpees over the bar
First 4 rounds 40/30kg
Last 4 rounds 60/40kg
About WEZONE: Business Model and Innovation
I spoke with Jennifer Lopez, Head Coach at WEZONE, to learn more about the startup, how they manage operations across multiple locations and what makes their coach development program stand out.
Coaching Career: A Culture of Meritocracy
To ensure a consistent coaching experience across all its locations, WEZONE developed the Coaching Career Program — a clear and structured path for coach development, anchored by the “Coach Book.” This guide covers everything from technical knowledge to soft skills, and defines what WEZONE believes makes a truly great coach, described in six core characteristics.
Coaches begin at Level 1 and can work their way up to Level 3, with transparent criteria that lay out exactly what is expected in terms of performance, behaviour and even how to collaborate with box managers.
To keep everyone motivated and growing, WEZONE runs biannual feedback and performance reviews, which also serve as a foundation for promotions and salary increases.
The program started just three years ago with five coaches and has since grown into a team of 32, each one encouraged to share ideas and contribute to the programming.
Based on Jennifer’s kindness and on Ramon’s legendary classes, I would say WEZONE is doing something very right.
Community, Connection and Tech
So how do you keep over 2,000 members connected?
Tech, of course. Known as WEZONERS, members use the WEZONE app to check WOD results, connect with other locations and members and of course check the leaderboard. The app reinforces a strong sense of community, even across different boxes.
Each location also has its own identity. “Los Embajadores”, for example, the crew from Embajadores box.
The community vibe goes beyond workouts. Events like the annual Summer Challenge, WEZONE Throwdown, social gatherings and special WODs bring everyone together to workout, sweat, celebrate and have fun.
If you live in Madrid, WEZONE is definitely worth checking out.
If you are a coach looking for a real career path, WEZONE might just be your next home.
If you are simply a CrossFit traveller like me, plan a drop-in, you won’t regret it.
And if you are lucky enough to land in Ramon’s class? Trust me, that is the PR of your day.
Drop-In Information
📍 Address: Calle Martín Soler, 8- 28045, MadridOther locations: https://www.wezone.es/centros/
💻 Booking & Payment: https://wezoneembajadores.aimharder.com/
💰 Price: €18
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Stronger, Healthier, Anywhere. 
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